AR is already frequently used in the sports and entertainment industry. It has revolutionized how the game is viewed, especially on television. Elements are added using AR technology, such as the yellow down markers in football and even advertisements on the field.
In entertainment, augmented reality is frequently used to add elements to music videos which could not be done otherwise. As early as 2010, David Guetta and Rihanna released the music video "Who's That Chick" which allowed users, through augmented reality technology, to change between a daytime and nighttime version of the video.