AHAVA
Ahava (the Hebrew word for “love”) is an Israeli company working out of the Dead Sea in Israel creating cosmetic products from its natural minerals which are proven to have incredible health benefits. It is currently the only cosmetic company with a license from to mine resources for the Dead Sea. It is a global brand, with a strong presence in the USA, Japan and Singapore.
THE BRIEF
In the past project we developed creatives for Ahava in the Dead Sea, connecting the brand to its origins. Contrasting with this outdoors, nature landscape, and brand awareness approach, now Ahava saw the need to develop more intimate, tutorial, content based material for skincare. The brand was also launching the Prickly Pear and Moringa Green line and the Multi-Masking pack. Project Developed in October, 2016.
MY ROLE
This a project of Contentbug.me, as I worked along with my partners Fabiana Kocubey and Fernando Zatz.
It was a true hands on team project. I worked mainly in production, project management,art direction and design.
Project Management - management, deadlines, creative concept, coordinating photographer, designers, models, assistant, beauty specialist and overall production.
Art Direction & Design - along with my partners we managed art, design and editing.
Account Management - managed relationship with client and deliverables.