THE OPPORTUNITY
We were three foreigners that had just moved to work in the Israeli market. A photographer, a publicist that had creative experience inside agencies, and a branded content expert that had already worked with larger productions and strategy back in Brazil. Fabiana, the photographer, would often comment that many clients kept asking her to take pictures for social media content. Together, we saw that as an opportunity: if there were production companies specialized in YouTube videos - offering a different and more affordable approach for brands to go digital - why not creating a company that would develop specialized social media strategy/production and deliver visual materials ready to post on Facebook, Instagram or Snapchat?
THE IDEA
We get a 2-3 months brief of the marketing strategy of clients and turn it into 60-90 creative materials that would share the brands story, positioning, with informative content and wow premium imagery. With this idea, and lots of excitement, in March 2016 we were selected to participate in an accelerator inside Wix.com and focused on creating Contentbug.me
MY ROLE
Contentbug.me is a true hands on team project.
I work along with my partners Fabiana Kocubey and Fernando Zatz and as it is a start-up we all have to multi-task.
I work mainly in project management, account management, art direction and design, as VP Operations.