Hi there, my name is Ylva. I’m also a huge fan of larger than life jewelry, but for earrings I've always had a problem. If they were big they were too heavy - and usually expensive as well. Then I discovered laser cutting and my aha-moment was born. I started designing a bunch of earrings for myself and after tons of compliments on my creations I decided to take them to craft fairs. That’s when I knew that you all agree with me - we love earrings with personality but without the weight!
'Doing well while also doing good' is something else that's very close to my heart and another reason why I founded White Dune Studio. I want to show young women in my community that they too can turn their passions into a business - even if it's a small one. I started out locally just going to block parties and craft fairs. Although starting a business can feel daunting it teaches fantastic life skills (budgeting, anyone? Haha!) And hey, taking something you already love to the next level is both super fun and rewarding.
Also, I don't want women just starting their careers to be put off by technology, heavy machinery or CNC software. If I can do it, so can anyone. Surprisingly, this form of tech opens doors to so much creativity - like lovely jewelry! I also think that encouraging the ‘maker movement’ in any way possible is a huge positive. It even makes my generation put down our phones for a few minutes and get our hands dirty ;) We learn problem-solving, play with imagination, and in the end we have something really, really cool to show for it!