Nancy Yu wen Sun


Powerful CMS for omni-channel retail experience





CMS





The CMS (web application) is a tool that helps product market manager to curate a better in-store digital signage catalog.




Information Architecture
Wireframe


Innovation and Strategy



The CMS (web application) is a tool that helps product market manager curate a better in-store digital signage catalog. Collaborating with the IQmetrix business intelligence platform and the product library database, the marketing manager is able to push out various deals in effective and timely manner.









PROGRESS AND CHALLENGES



The biggest challenge was to design a powerful search engine and information architecture for the product library assets. To meet the user's need of upselling accessories, the system was designed to emphasize the relationships between products and auto generate product exposures through relevancy.




YWSUN | 2016