I teamed up with the International Hair Company to refresh their web copy and increase the content and word count on their page. They are updating their website in phases, with two sections of the front page updated (seen below) and more coming in the coming months. My next project will be to update their products pages.
Tone of voice
My goal for this project was to enable confidence in the buyer that they would be getting the highest quality product guaranteed to set International Hair Company apart from the competition and position the product as a luxury good.