Julie O'Shea is the Activation Manager in Strategic Initiatives at Dr Pepper Snapple Group in Plano, TX. She has been with the company for several years and loves the work environment. Julie graduated from University of Tulsa with a degree in Integrated Marketing Communications and Advertising. She previously worked for a marketing firm called themarketingarm, where she partnered with Chili's, Hewlett Packard, Frito Lay, Ruffles, Walmart, the Davis Cup, Disney, Skylanders, Sundance Film Festival, and more. Upon coming to Dr Pepper Snapple Group, she began her work in brand activation where she works to lay out national initiatives to bring Dr Pepper Snapple brands to life through sponsorships, events, and a variety of different strategies.