SODASTREAM
Sodastream is the maker of the consumer home carbonation product of the same name. The device carbonates water by adding carbon dioxide from a pressurized cylinder to create soda water(or carbonated water) to drink. The company also sells more than 100 types of concentrated syrups and flavors.
THE BRIEF
Sodastream wanted to develop visuals to boost their water made exciting campaign. It was also during the beginning of summer in the USA, witch was the perfect time to remind users of the benefits of not drinking soft drinks and the importance of keeping the body hydrated by drinking water. The company was also launching a gourmet line with syrup's capsules of exotic flavors. The project was developed in May 2015.
MY ROLE
I was hired as a vendor to create the Water Made Exciting micro content series. Worked as:
Project Manager - production, management of photographer, chef and relationship with agency 361.
Design & Art Direction - creative concept, design, and edition.