AHAVA
Ahava (the Hebrew word for “love”) is an Israeli company working out of the Dead Sea in Israel creating cosmetic products from its natural minerals which are proven to have incredible health benefits. It is currently the only cosmetic company with a license from to mine resources for the Dead Sea. It is a global brand, with a strong presence in the USA, Japan and Singapore.
THE BRIEF
Ahava has an agency in the USA that produces indoors studio images. The company was just launching the Osmoter trademark. Osmoter is a result of years of scientific research into the properties of the minerals and salt of the Dead Sea that use the process of osmosis to restore moisture to the skin's outermost layers. Accordingly, Ahava wanted to boost their online presence with concept material that was more natural and dynamic, showing the beautiful, unique and real Dead Sea environment. Their brief comprehended motos such as "Elemental Beauty" and "Mineral Beauty".
MY ROLE
This was the first project of Contentbug.me, as I worked along with my partners Fabiana Kocubey and Fernando Zatz.
It was a true hands on team project. I worked mainly in production, project management,art direction and design.
Project Management - management, deadlines, creative concept, coordinating photographer, designer and overall production.
Art Direction & Design - along with my partners we managed art, design and editing.
Account Management - managed relationship with client and deliverables.