For many decades the press and the media have already represented, in a democratic context, this sphere of citizenship with the State. This scenario has undergone a drastic change since the 1990s, when the so-called fourth power, represented by printed journalism, radio and television, saw the birth of the fourth, more complete media, uniting texts, photos, videos, images , Sounds and yet able to integrate all this with something unprecedented: interactivity.
With the more democratic access to information and its the transmission - which previously were controlled by large bureaucracies such as multinational corporations or the Catholic Church - became available to free networked organizations and even individuals. The information revolution has increased the number of channels of contact between societies, adding a new dimension to complex interdependence that includes new and relevant non-state actors.
The increasing use of social media by States and the general public provides new skills to state actors and leaders. These are now able to communicate more accurately and quickly, responding to international and local audiences in real time throughout the conflict.