Colleen Rodericks

Digital Marketing Consultant



BLOG CONTENT FOR SEO SEARCH RANKING & SUBJECT MATTER AUTHORITY





Vitarock



In January 2017, Vitarock was looking to beef up their blog articles. They were in the process of relaunching their ecommerce site specializing in health food and wellness products. Their goal was to increase their search ranking, acquire new customers and increase conversions.





Get the Lowest Hanging Fruit Working - Blog Articles



One of their biggest challenges was with their SEO. Even though they had experts writing for them for four years, many basics were missed in the posts, such as meta descriptions, titles and alt tags. The main things that Google looks at outside of the copy.



Solution: Long Tail Blogs with Proper Tags​



The main criteria was to be different from their competitors in the health food industry. They did not want fluffy content like "The 5 Things You Should Eat to Loose Weight". They wanted research based articles that would inform consumers about a specific health issue and the options they had to solve it with natural foods.

  1. Audit Previous Articles - Write new blogs that didn't compete with existing articles on their site to minimize duplication.
  2. Long tail articles that would cover both broad big picture ideas and very specific granular solutions. Increasing the chances of being found.
  3. Social Media - post on Twitter, Google+, Pinterest, Facebook & Instagram


4 Things You Can Do to Boost Your Kids Immune System


January 24, 2017


As parents, there are several things you can do to enhance your child’s immunity. This starts with a healthy diet, good quality of sleep and a wholistic lifestyle that incorporates daily exercise. Other areas that can affect your child’s immunity is exposure to unnecessary chemicals — through household cleaning and skincare products. By strengthening your child’s immune system, it’ll give them a fighting chance to ward of viruses.

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The 101 of a Cold & Flu - What Makes it Better & What Makes it Worse


January 16, 2017


When the temperature fluxes from warm to freezing cold, your body becomes susceptible to airborne viruses floating around! During a wintery cold snap, humidity levels drop, causing airborne viruses to shrink. This dry atmosphere is ideal! It enables them to hang around in the air longer and even travel greater distances.

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Want to Look Fabulous in 2017? It All Starts with Your Gut!


January 9, 2017


Kick start your new year on the right foot! Getting rid of that excess holiday weight is quite easy to do. We’ve all had an extra helping and indulged over the holidays. But it’s time to get back on track!​


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Cruelty Free and Vegan Hair Dyes, It’s an Option!


March 23, 2017


Hair dye and hair colouring products are much safer today then in yesteryears. Manufacturers have made advancements in the quality of materials used and their safety standards. You’d think that their testing practices would follow the same path. Unfortunately, this isn’t the case! Many manufacturers continue to practice animal testing (a process developed back in the 1920s).


coming soon

Samples of Social Media Posts for Vitarock


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Digital Marketer