Colleen Rodericks

Digital Marketing Consultant



Emailing Marketing Campaign for new software Downloads





Vantage Analytics



In February 2015, Vantage Analytics was looking for copywriting services specific for their email campaigns.


As a specialized marketing and analytics software solution, they were looking to acquire new customers through app downloads. For customers who downloaded, their goal was to convert them into paying customers.


Their sweet spot was targeting ecommerce companies that generated $100K a month on the Shopify, Magento and Big Commerce platform.


We created a drip email campaign for customers who downloaded the app. The goal was to provide tips and tricks to show users how to unlock insights they never had previously!


Each message had a very clear call to action! It could be a step-by-step guide on how to create effective Facebook campaigns, to scheduling a meeting with a Specialist who could walk them through the software features.





EMAIL SAMPLES WRITTEN FOR VANTAGE ANALYTICS



Day 0 - Welcome Email for New Users





Subject: Thank You for Choosing Vantage


Email Body:


Hi <Name>,


Thank you for choosing Vantage for your marketing and analytics needs.


As a Data Scientist, I understand how hard it can be to turn data into valuable insight. Vantage will do all the heavy lifting for you. We’ll turn your data into actionable plans to drive you more business.


Insights you will get from Vantage:

  1. Understand which social and email campaigns are generating you more sales
  2. Understand when it’s the right time to send your customers a promotion
  3. Comparison data on how you’re performing next to your competitors

To find out more about these metrics and other features Vantage offers, please feel free to contact me.


Have a wonderful day.


Aran Hamilton

President of Vantage Analytics



Day 8 Email - For Users Who've Downloaded the Software and Using It



Subject: Looks Like You’re Getting The Hang Of This


Email Body:


Hi there,


I hope you’re enjoying Vantage so far. Now that you’re getting to be a pro, I thought I’d point out a few of our premium features:

  1. Connect to Google Analytics for better data tracking
  2. Access to multiple marketing Smart Campaigns
  3. Daily, weekly, or monthly emails on your key business metrics

Do reach out should you have any feedback or would like to see other metrics.


Let me know how I can help you grow your store.


Best Regards,

Jamil


P.S. You’re currently on the free plan but you are still able to take advantage of any of the recommended actions that we suggest to you based on your data (such as Smart Campaigns to help you market the right items to the right customers at the right time).



app store Landing pages



Having the right copy on your app store will lower your customer acquisition costs and increase your installation rate.



Vantage Analytics wanted to grow their user base. As a successful Shopify partner, they were looking to expand into other ecommerce marketplaces. They needed assistance with their app store content for Big Commerce, Magento and Shopify.



app store content for shopify marketplace



- The Smart Engine Builds Facebook and Email Campaigns for You

- Campaigns are Optimized — Only Showing Ads to the Right Audience Group

- Maximum ROI — Ad Bids are Automatically Adjusted Based on Their Performance

- 3000+ Successful Customers Have Already Optimized Their Stores with Vantage

- The Best Retail Dashboard to Help You Grow Your Revenue


Turn Your Insights into Profit:
Vantage helps you get to profitability faster! The marketing automation app analyzes all your customer data and builds your campaigns for you. The smart engine recommends the right duration and product mix; you should use to market in your next campaign.

To save you time, Vantage automatically builds your social media campaigns. The app creates and publishes your ads on Facebook. You spend less time monitoring each campaign so that you can focus on other areas of your operations.

The data engine monitors the performance of each Facebook campaign and adjusts your ads in real-time. Vantage automatically lowers ad bids on underperforming campaigns and increases the bids on the campaigns that are doing well. Your ads are always optimized so you’ll always get the most return on your ad investment.

Outside of social, Vantage also takes care of your email marketing. The Vantage data engine determines the best times for you to send your customers a promotion. It’ll drive repeat business and additional traffic back to your site.

Once your campaigns have launched, the Vantage smart engine analyzes and dissects every customer interaction. These insights will allow you to identify new opportunities faster and grow your revenue.

Having a single platform to manage your social media, email marketing and analytics will save you time and money. You’ll be able to see quantifiable results from the first day you use Vantage. Try it today! 3000+ Shopify stores are already using it and realizing the benefits Vantage is giving them.

<Get App>



Vantage Features:


- 100+ Metrics, i.e., Customer Lifetime Value, Sales Trends, Top Products, and Categories, etc.

- Financial Management – Fiscal Year to Date (YTD) and Orders

- Customer Segmentation – Demographic Analysis

- Reports and Graphs

- Social Network Marketing

- Email Marketing

- Data Mining

-Predictive Analytics

- APIs to Other Applications


​How to Get the App?

You’re just a few clicks away from automating and optimizing your marketing campaigns.

1. Install Vantage on your Shopify store

2. <Get App >

3. The process will take about 15 minutes to complete. You’ll get an email notification once the process has finished and Vantage has been installed. So feel free to step away. We’ve got your back!


How to Access Vantage from Your Shopify Store?

Vantage is an embedded app on your Shopify store. To access it:

- Select Apps - located on the left-side of your Shopify dashboard

- Click Vantage

Voila! You are ready to go.


Tip:

Vantage is an analytics powerhouse and it comes with 100+ metrics. You can find out almost anything about your business such as: your cart abandonment rate, customer frequency, year to date revenue, and much more.

For more information on a specific metric, just drill down on the metric box. You’ll get detailed analysis and a graphical view into your data set.

You’ll love the reports that Vantage generates for you. Just add a star to your key metric and your most important data is picked up in every report.


Support:

It’s our job to make every merchant successful — if you’re not, then we’re not. We’re in this together!

Your feedback is important to us. We read every comment and we do our best to add your requests into our product roadmap.

So please, reach out to us at any time. Contact us at support@VantageAnalytics.com. Our doors are always open!




Want to See More landing page & email samples?



Just drop me a line!








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