In Spring of 2015, Shopify was in the process of relaunching their new website and their new point of sale (POS) offering.
As a Copywriter, I worked with their Marketing, Events, and Product Development teams. My goal was to make incremental improvements at every customer touch point.
One of my projects was to improve their SEO. Each landing page was focused on key search terms which would catch a targeted audience that was looking for a particular solution for their store.
On the events and product develop side, I focused on their email marketing — increase open and click through rates with clear call to actions. This could be getting potential customers to sign up for a free credit card reader, to signing up for an event, target existing customers to upgrade their platforms, to getting new users to leverage more of the software footprint.
